Currently Designing the Future of Health Payments
Currently Designing the Future of Health Payments
Currently Designing the Future of Health Payments
I'm Ashish
I'm Ashish
I'm Ashish
,
,
,
a Product Designer
a Product Designer
a Product Designer
I design products that grow with people — and scale with purpose.
I design products that grow with people — and scale with purpose.
I design products that grow with people — and scale with purpose.
7+ years leading 0→1 design and scalable systems
across high-growth startups.
7+ years leading 0→1 design and scalable systems
across high-growth startups.
7+ years leading 0→1 design and scalable systems
across high-growth startups.
Proudly worked with
Proudly worked with
Proudly worked with
Case Studies
Case Studies
Case Studies
Things I Designed on Purpose
Things I Designed on Purpose
Things I Designed on Purpose
with wireframes, coffee, and unreasonable ambition
with wireframes, coffee, and unreasonable ambition
E-commerce
B2B
SaaS
How We Made B2B E-commerce Feel Effortless — and Drove 42% More Orders
A complete rethink of the B2B grocery buying experience — driving 42% more orders, 63% faster checkouts, and 85% discovery success.
Role
Lead Product Designer
Timeline
5 weeks
Company
Waycool
Design System
Enterprise UX
Building a Unified Design System for 15+ SaaS Products
This case study shares how we transformed a scattered environment into a cohesive, developer-friendly design system that drives consistency, reduces engineering overhead, and accelerates time-to-market across Censa’s entire product suite.
Role
Product Design Lead
Timeline
3 months
Company
CensaNext
B2C
Agritech
Omnichannel
Outgrow Farmers' App – Designing for Rural India
Designing for trust, access, and income in the multilingual rural economy
Role
Product Design Lead
Achievement
Best UX App of the year
Company
Waycool
B2B
Supply Chain Management
Dashboard
SaaS
Designing Out Complexity: Making Fleet Ops Effortless for 250+ Teams
Led the research and design that took Waycool’s dispatchers from Excel chaos to confident, real-time operations—delivering faster trips, fewer errors, and a +27 NPS boost.
Role
Product Design Lead
Achievement
3X ops scale, 60% error reduction, NPS +27
Company
Censa
on Figma
on Figma
on Figma
Personal Project
Personal Project
Personal Project
Cyberwave Radio – iOS App Designed & Shipped Solo
Cyberwave Radio – iOS App Designed & Shipped Solo
Cyberwave Radio – iOS App Designed & Shipped Solo
Retro vibes. Vibe code. All signal, no noise.
Retro vibes. Vibe code. All signal, no noise.
Yes, this is about me
Yes, this is about me
Yes, this is about me
What I Bring to the Table
What I Bring to the Table
What I Bring to the Table
Craft, clarity, collaboration—and the occasional dad joke.
Craft, clarity, collaboration—and the occasional dad joke.
Led and crafted 0→1 experiences for fast-scaling startups across domains.
I Craft with Clarity to Build Trust.
Obsessed with 1%
Focused on Empathy-led decisions
Motto
Design with intent. Lead with empathy. Build what matters.
I design solutions that move as fast as ambition
Designing for outcomes, not just deliverables.
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
"Ashish is a thoughtful and empowering design leader. Working with him at Censa, I always felt supported — his clear feedback and trust gave me the confidence to take ownership, push through challenges, and grow meaningfully as a designer."
Balaji Nant
Product Designer, EQS Group | Germany
"Ashish is a passionate, user-first product designer who brings creativity and fresh ideas to every project. His design thinking made a real impact, and it was a pleasure having him on the team."
Dima Ievlev
Product Owner, Smart Pension | London
"Working with Ashish at WayCool was inspiring. His research-driven UX approach and clear design process raised the bar for the team. He led with empathy, matched people’s strengths to the product stage, and brought clarity and flow to our work."
Shubham Bopche
Product Manager
"Ashish is one of the most talented and supportive design leaders I’ve worked with. His creative eye, attention to detail, and thoughtful mentorship helped elevate our work and inspired real growth across the team."
Abhinav Saini
Senior UX Designer , Sears | Chicago, IL
MY Writings
MY Writings
MY Writings
Things I Think While Pushing Pixels
Things I Think While Pushing Pixels
Things I Think While Pushing Pixels
no wireframes were harmed in the making
no wireframes were harmed in the making
management
management
management
Stakeholder Alignment: A Critical Skill for Effective Product Designers
Stakeholder Alignment: A Critical Skill for Effective Product Designers
MAR 22, 2025
MAR 22, 2025
MAR 22, 2025
Design system
Design system
Design system
The Ultimate Design System Team: Assembling Your All-Star Squad
The Ultimate Design System Team: Assembling Your All-Star Squad
MAR 22, 2025
MAR 22, 2025
MAR 22, 2025
Lifestyle
Lifestyle
Lifestyle
From Hustle to Himalayas: A Journey of Remote Work, Wellness, and Connection
From Hustle to Himalayas: A Journey of Remote Work, Wellness, and Connection
MAR 11, 2024
MAR 11, 2024
MAR 11, 2024