Currently Building the next Fin-tech
Currently Building the next Fin-tech
Currently Building the next Fin-tech
I'm Ashish
I'm Ashish
I'm Ashish
,
,
,
a Product Designer
a Product Designer
a Product Designer
Designing refined, user-centred solutions across cultures — with 7+ years of product design experience.
Designing refined, user-centred solutions across cultures — with 7+ years of product design experience.
Designing refined, user-centred solutions across cultures — with 7+ years of product design experience.
Brands I have worked with
Case Studies
Case Studies
Case Studies
Things I Designed on Purpose
Things I Designed on Purpose
Things I Designed on Purpose
with wireframes, coffee, and unreasonable ambition
with wireframes, coffee, and unreasonable ambition
2024
Scaling Design Across 15+ SaaS Products at Censa
This case study shares how we transformed a scattered environment into a cohesive, developer-friendly design system that drives consistency, reduces engineering overhead, and accelerates time-to-market across Censa’s entire product suite.
Role
Head of Product Design
Timeline
3 months
Company
CensaNext
Design System
2023
Waycool App Redesign
Redesigned WayCool’s B2B app to simplify grocery ordering for retailers—boosting adoption from 23% to 51% and transforming sales reps into strategic partners.
Role
Lead Product Designer
Timeline
Web Design, Branding
Company
Waycool
Waycool 2.0
2023
Outgrow Farmers' App – Designing for Rural India
Designing for trust, access, and income in the multilingual rural economy
Role
Head of Product Design
Achievement
Best UX App of the year
Company
Waycool
Outgrow
Built to Broadcast
Built to Broadcast
Built to Broadcast
Cyberwave Radio – iOS App Designed & Shipped Solo
Cyberwave Radio – iOS App Designed & Shipped Solo
Cyberwave Radio – iOS App Designed & Shipped Solo
Retro vibes. Vibe code. All signal, no noise.
Retro vibes. Vibe code. All signal, no noise.
Writings
Writings
Writings
Things I Think While Pushing Pixels
Things I Think While Pushing Pixels
Things I Think While Pushing Pixels
no wireframes were harmed in the making
no wireframes were harmed in the making
management
management
management
Stakeholder Alignment: A Critical Skill for Effective Product Designers
Stakeholder Alignment: A Critical Skill for Effective Product Designers
MAR 22, 2025
MAR 22, 2025
MAR 22, 2025
Design system
Design system
Design system
The Ultimate Design System Team: Assembling Your All-Star Squad
The Ultimate Design System Team: Assembling Your All-Star Squad
MAR 22, 2025
MAR 22, 2025
MAR 22, 2025
Lifestyle
Lifestyle
Lifestyle
From Hustle to Himalayas: A Journey of Remote Work, Wellness, and Connection
From Hustle to Himalayas: A Journey of Remote Work, Wellness, and Connection
MAR 11, 2024
MAR 11, 2024
MAR 11, 2024
THEIR WORDS, NOT MINE
THEIR WORDS, NOT MINE
THEIR WORDS, NOT MINE
Words From the People I’ve Worked With
Words From the People I’ve Worked With
Words From the People I’ve Worked With
From the people behind the pixels — reflections on working together.
From the people behind the pixels — reflections on working together.
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL
"I had the pleasure of working with Ashish at Censa. He is an exceptional leader, combining innovative design thinking with a strong focus on user experience. As a supportive mentor, he consistently provided valuable feedback and guidance, especially when I faced challenges, which greatly contributed to my professional growth. His trust in my abilities empowered me to take ownership of my responsibilities, boosting my confidence and deepening my expertise."
Product Designer
at
EQS Group, Germany
"Ashish is a very skilled product designer who is passionate about creating truly engaging user experiences! He is very creative, always thinks about the user first and enjoys bringing innovative ideas to the table - which makes him a superb addition to any team. It was a great pleasure working with Ashish and it's extremely hard to let him go given the wonderful design thinking he delivered to our company."
Product Owner
at
Smart Pension, London
"Working with Ashish at Waycool Foods was genuinely inspiring. He brought a thoughtful, research-driven approach to UX that helped us build features that just made sense for our users. From user interviews to quick prototypes and constant testing, his process raised the bar for how we tackled design. But what stood out most was how he built and led the team—pairing people’s strengths with the right stage of the product cycle and creating a super smooth, collaborative flow. He made everything feel more connected and less chaotic."
Chief of Staff, CEO's Office
at
New Delhi, India
"I had the privilege of working with Ashish, and I can say that he is one of the most talented and supportive design leaders I’ve encountered. His creativity consistently improved our projects, whether brainstorming bold new concepts or refining the smallest UI detail. As a mentor, he was endlessly generous with his time and insights, patiently guiding the design team through complex challenges. His leadership not only improved our design output but also inspired confidence and growth in every team member."
Senior UX Designer
at
Sears, Chicago, IL